The Coca-Cola polar bears that pop up on everything from soda cans to television ads each holiday season will be getting a new platform. This year the company is trying to bring them to life through augmented reality.
"We know that the landscape around us is changing, our consumers are evolving," explained Oana Vlad, brand director at Coca-Cola. "This year we really wanted to take holiday magic to the next level."
This is Coca-Cola's first large-scale augmented reality activation, but that doesn't mean it hasn't done its homework on the tech.
"A.R. is something that we've played with through different pilots and different tests, and it has really helped consumers connect to the brand in a really meaningful way," said Vlad.
"We felt like we're now ready to test out this technology on a national level, and bring it to life in a really big way," she added.
With the Coca-Cola app, fans can scan the icon on new holiday Coke cans and bottles to activate the animations. The can or bottle will become the polar bear’s arctic home and each design will unlock a different experience from the bears — from making music to snowball fights.
"It's not just about aesthetic or a visual representation of the bears, it's truly about being able to bring them to life," explained Vlad.
All major social media platforms do poorly at protecting LGBTQ+ users from hate speech and harassment — especially those who are transgender, non-binary or gender non-conforming, the advocacy group GLAAD said Thursday. But Twitter is the worst.
Sarah Burke, editor-in-chief of Them, spoke with Cheddar News about how its digital magazine offers a different setting for the LGBTQ+ community from other magazines. "From the very beginning, the intention was to create a platform that had a foundation of inclusivity and intersectionality across the entire LGBTQ+ spectrum," Burke said.
Imagine having a viral video with 5 million views but not even using a cell phone. That is the paradox of a Greek great-grandma touching hearts around the world just by doing her thing. Take a look at this.
Glenda Jackson, a two-time Academy Award-winning performer who had a second career in politics as a British lawmaker before an acclaimed late-life return to stage and screen, has died at age 87.
Cold plunges are super hot on social media right now. Experts say they boost mental health, soothe sore muscles, and even promote weight loss. Cheddar's Ashley Mastronardi visited Kardashian favorite, Remedy Place, to get the skinny on ice baths.
New details are emerging about Carrie Fisher's last film. Here's a look at Fisher in the upcoming fantasy movie Wonder Well, which co-stars Rita Ora. Deadline is reporting that the film has a theatrical release date of June 23.
An auction of artwork and furniture from philanthropists Ann and Gordon Getty is taking place at Christie's Wednesday with online sales set for Thursday. Cheddar News takes a peek at some of the arts and objects from the family's Temple of Wings home in Berkeley, Calif.
