The Coca-Cola polar bears that pop up on everything from soda cans to television ads each holiday season will be getting a new platform. This year the company is trying to bring them to life through augmented reality.
"We know that the landscape around us is changing, our consumers are evolving," explained Oana Vlad, brand director at Coca-Cola. "This year we really wanted to take holiday magic to the next level."
This is Coca-Cola's first large-scale augmented reality activation, but that doesn't mean it hasn't done its homework on the tech.
"A.R. is something that we've played with through different pilots and different tests, and it has really helped consumers connect to the brand in a really meaningful way," said Vlad.
"We felt like we're now ready to test out this technology on a national level, and bring it to life in a really big way," she added.
With the Coca-Cola app, fans can scan the icon on new holiday Coke cans and bottles to activate the animations. The can or bottle will become the polar bear’s arctic home and each design will unlock a different experience from the bears — from making music to snowball fights.
"It's not just about aesthetic or a visual representation of the bears, it's truly about being able to bring them to life," explained Vlad.
OceanGate Expeditions on Thursday said pilot and chief executive Stockton Rush, along with passengers Shahzada Dawood and his son Suleman Dawood, Hamish Harding, and Paul-Henri Nargeolet “have sadly been lost.”
Americans across the country this weekend celebrated Juneteenth, marking the relatively new national holiday with cookouts, parades and other gatherings as they commemorated the end of slavery after the Civil War.
Alina Hauptman of Best Friends Animal Society highlights some new pets up for adoption and gives some pointers on how to keep pets safe from wildfire smoke.
If you thought getting older meant slowing down, we want to introduce you to a group that's proving you're never too old to soar through the skies. News 12 visited an airport in Danbury, Connecticut to meet a hobbyist group called the United Flying Octogenarians.
Nat and Alex Wolff, the New York-native brother duo, both of whom started out on the Nickelodeon hit series "The Naked Brothers Band," joined Cheddar News to discuss their new album, "Table for Two."
