Before ClassPass settled on the business model it employs today, the service went through many different phases.
Founder Payal Kadakia revealed to Cheddar how she had to change up her strategy a handful of times before finally finding success.
“The third iteration was the subscription, and that’s really when it took off...and became ClassPass,” Kadakia told Cheddar.
The self-proclaimed “mission-obsessed” founder reflected on how the service started as a search engine for fitness classes, but one that didn’t offer a value proposition for users. From there, she tested out a discovery model where users could try different classes around New York City. But she says learned a lot from each of these versions.
“Always question what you’re doing and keep iterating and pivoting until you get to that North Star,” Kadakia said.
ClassPass launched in 2011. The service includes access to around 8,500 studios and is available to consumers in 49 cities.
For full interview, [click here](https://cheddar.com/videos/the-inspiration-behind-classpass).
Microsoft is partnering with Warner Brothers for the film Wonka to release a limited edition Xbox series X that looks like one of Willy Wonka's famous chocolate bars.
Google CEO Sundar Pichai was back in court Tuesday to testify in an antitrust trial that accuses the company of running an illegal monopoly on its Android apps.
Ed Egilinsky, managing director and head of sales and distribution & alternatives with Direxion, joined Cheddar News to discuss how bond traders are reacting to the latest consumer price index data and how they're positioning portfolios ahead of next week's release of Nvidia's earnings. Egilinsky also discussed some of the other bigger-cap companies, including Alphabet, Amazon and Apple.
