New York-based rowing studio CityRow has plans to expand.
Founder and CEO Helaine Knapp told Cheddar she is considering bringing its machines into your home.
“When I think about what a holistic platform would be, for a consumer in New York City, in Seattle, in San Fran, or maybe it’s 35 or 45 [miles] outside of a city, it combines both the physical experience as well as at-home,” she said in an interview Friday. “It’ll be a cornerstone of our fundraising.”
Boutique fitness studios like Peloton and SoulCycle have already moved beyond buildings into at-home products. Knapp hopes to secure new funding in the next two to three months to finance her own company’s move into that market.
She says she’ll also look for opportunities to franchise. The company, which currently has two locations in Manhattan, will open a new studio in Ann Arbor, Michigan early this year.
For full interview [click here](https://cheddar.com/videos/boutique-fitness-studio-cityrow-on-plans-for-expansion).
LeBron James has agreed to an exclusive deal with Fanatics Collectibles. James and his son, Bronny, will appear together on a unique sports trading card to herald the Los Angeles Lakers superstar’s new multiyear partnership with Fanatics.
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The Biden administration has enacted a new labor rule that aims to prevent the misclassification of workers as independent contractors. The labor department rule going into effect Tuesday replaces a scrapped Trump-era standard that lowered the bar for classifying employees as contractors
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Dave Long, CEO and Co-Founder of Orangetheory Fitness joins Cheddar to chat trends in the industry for 2024. He updates us on the company's plans to expand and what the state of the economy has meant for business.
