Citi's Push for Digital Innovation in the New Era of Finance
Digital innovation is progressing at a rapid clip, and finance companies are placing a strong emphasis on integrating technology into their products and services. Alice Milligan, Chief Customer and Digital Experience Officer at Citi, joined us to discuss how Citi is keeping up with the fast pace of digital innovation.
In 2017, Citi launched more than 800 digital features. Milligan said all the innovations were based on making sure users get the best experience. Milligan shared how Citi adjusts its strategy to appeal to the young people leading the way in the adoption of mobile banking.
Citi has been in the financial world for 200+ years. Legacy companies are now facing competition from start-ups looking to disrupt the industry. Citi launched a marketing campaign to help transition into the new era of finance. She said banking is at the heart of the American dream, and Citi is trying to shape the brand around this idea.
Super League is redefining brand advertising, inside Roblox and Minecraft, reaching 300M gamers with results traditional ads can't touch. Here's how they do it.
As OpenAI and Anthropic eye public markets, Mizuho analyst Lloyd Walmsley tells us which AI giant has the stronger case for investors and what to watch next.
Hershey's VP of Marketing Dan Mohnshine reveals the brand's newest products, the story behind Dirty Soda Twizzlers, and how an iconic brand stays relevant.
Lavu CEO Saleem Khatri joins to explain how AI-powered POS systems are changing how major franchises like KFC take orders, cut costs, and serve customers faster
BillionToOne's Jen Hoskovec breaks down the Unity test, the latest in prenatal genetic screening, and what it means for those born with genetic conditions.
