Circle Invest Takes on Coinbase and Robinhood in Crypto
*By Jacqueline Corba*
The payment technology start-up Circle unveiled a new version of its Circle Invest app this week that let's retail investors in 46 states play in the crypto market.
"We are one of the only places where you can purchase a series of seven coins," said Rachel Mayer, Circle Invest's product lead. "Bringing forth a rational approach to investing, and even longer term through automation is something we are really focused on at Circle Invest. Not only that, but explaining things in plain English."
Users of Circle Invest's mobile app can invest up to $10,000 in [seven cryptocurrencies](https://www.circle.com/en/invest) including Bitcoin, Ethereum, Litecoin, and Zcash. Mayer said the firm's competitive pricing and transparency set it apart from other services like Robinhood and Coinbase.
Transparency is an increasingly urgent issue for crypto traders as the Justice Department has opened an investigation into potential price manipulation of Bitcoin and other digital currencies, according to [Bloomberg.](https://www.bloomberg.com/news/articles/2018-05-24/bitcoin-manipulation-is-said-to-be-focus-of-u-s-criminal-probe)
"This is exactly the type of behavior that we want to avoid," said Mayer. "We want consumers to get into the door and to really have a more savings and passive approach to investing over the long-term."
For the full interview, [click here](https://cheddar.com/videos/how-circle-invest-is-looking-to-bring-crypto-investing-to-masses).
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
