Cinnabon President: 'We're Still Big Believers in Malls'
Cinnabon says it still believes in the mall--but is also hedging its bet with streetside locations at places with heavy urban density. Cheddar talks with Cinnabon President Kristen Hartmann about placement, the impact of delivery services -- and even the brand's Cookie BonBites offering.
Elaine Low, staff writer with The Ankler, joined Cheddar News to break down the latest deal with the studios, why it was such a tough negotiation, and what lies ahead.