China Hiring Instagram, TikTok Influencers for Olympics Social Media Campaign
As controversy dogs the run-up to the 2022 Beijing Winter Olympics, China is hiring TikTokers and other social media influencers to promote the nation's history, culture, diplomatic efforts, and current trends.
Dan Mohnshine, Hershey’s VP of Creation Strategy & Innovation, discusses the brand’s premium chocolate push and strategy to connect with younger consumers.
