Boris Veldhuijzen van Zanten, CEO and co-founder of The Next Web, discusses why he and his co-founder created the company and how much it has grown today.
In 2006, the two founders were looking for an event to showcase their new start-up, and when they couldn't find one, they decided to create their own. When they needed a place to promote the conference, that is how thenextweb.com was created.
Today, TNW receives 8-10 million readers monthly and is host of the "Tech5" competition and a new B2W platform "The Next Web X," which works as a super connector that bridges the gap between tech, enterprise, and government.
Long before beleaguered billionaire Elon Musk purchased Twitter in October, he had set his sights on Tesla, the electric automaker where he serves as CEO and from which he derives most of his wealth and fame.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
