*By Carlo Versano* *As Cheddar reflects on 2018, we are profiling the most innovative, flamboyant, and often-controversial entrepreneurs and corporate leaders who delivered the year's most memorable moments in business. Of the CEO Class of 2018, who was crowned Biggest Flirt? Class Clown? Most Likely to Succeed? Check [here](https://www.cheddar.com/tags/cheddar-awards) for all the Cheddar Awards and more year-end coverage.* The age of the rock star CEO arguably began with Bill Gates, whose stewardship of Microsoft in the 1980s and 90sー and the personal fortune he amassed ー paved the way for other chief executives to become celebrities in their own right, from Steve Jobs to Elon Musk. But in a year of power defined by brashness and unfettered tweeting, it was the CEO who flew under the radar that showed real leadership. Satya Nadella, the current head of Microsoft ($MSFT) but an unknown to many Americans, rose through the ranks at Microsoft before taking over the top spot from Steve Ballmer (another rock star [CEO](https://www.youtube.com/watch?v=I14b-C67EXY)) in 2014, becoming only the third chief executive in the company’s history. His leadership style is at odds with a more mainstream image of successful CEOs.He isn’t flamboyant, eccentric, or loathed by a significant portion of the population. And as Nadella’s cohort of top tech CEOs found itself ensnared in scandal, controversy, and disappointment throughout the yearー from [data breaches](https://www.nytimes.com/2018/03/19/technology/facebook-cambridge-analytica-explained.html) and embarrassing [exposés](https://www.wsj.com/articles/google-exposed-user-data-feared-repercussions-of-disclosing-to-public-1539017194) to pot-smoking podcast [appearances](https://www.cnn.com/2018/10/01/tech/elon-musk-joe-rogan/index.html) and Twitter [meltdowns](https://twitter.com/elonmusk/status/1026872652290379776?lang=en) to [bad press](https://www.nbcnews.com/business/business-news/backlash-already-mounting-over-amazon-s-choices-hq2-n935666) and [missed targets](https://www.businessinsider.com/apple-stop-disclosing-iphone-ipad-mac-unit-sales-quarter-2018-11)ーNadella quietly steered Microsoft back to a symbolic victory: it became the most [valuable](https://www.cheddar.com/videos/microsoft-and-apple-vie-for-title-of-worlds-largest-company) public company in the world for the first time since 2002, and will likely end the year with the crown. For a man whose name would elicit little more than a shrug from most people, that’s a sleeper success story for the ages. Nadella’s keynote addresses have been compared to [homilies](https://www.zdnet.com/article/satya-nadella-microsofts-first-futurist-ceo/), in which he sermonizes about the future of humanity and the role of technology in the world, instead of product releases. Reporters find him hard to cover, struggling to find the easy headlines. President Trump, who has spent the year vilifying tech’s top CEOs, has notably left Nadella off the list. And in Redmond, where it matters most, the 51-year-old Indian immigrant is beloved. A recent survey commissioned by Comparably, a platform that rates companies based on anonymous employee responses, named Nadella the top [CEO](https://www.comparably.com/blog/best-ceos-2018/) of 2018. He received a score of 82 from employees, beating out the also-popular chiefs of Home Depot ($HD)and Google ($GOOGL) for the top spot. As outlined in a recent Forbes profile, Nadella’s leadership philosophy can best be illustrated by how he sought to acquire Github, which he finally executed in 2018 after years of flirtation. Nadella was in the process of acquiring LinkedIn when he [asked a Microsoft employee](https://www.forbes.com/sites/alexkonrad/2018/12/10/exclusive-ceo-interview-satya-nadella-reveals-how-microsoft-got-its-groove-back/#585ec4577acb) about GitHub: “Have we earned their trust?” In an industry built on growth multiples and for a company best known for its voracious appetite for swallowing up competitors, the question indicated that Nadella was a different kind of executive. And in the endー to the surprise of Silicon Valley prognosticators ー Github chose Microsoft over Google; Nadella’s leadership was reportedly a major factor. GitHub is a community of open-source software developers who would have every right to be skeptical of Microsoft's motives. Ballmer once famously called Linux "a cancer," and Microsoft spent years in court with Linux fighting over patents. But the animosity ended under Nadella's reign. He had Microsoft join the Linux Foundation two years ago, paving the way for the GitHub acquisition. Jim Zemlin, the head of the Linux Foundation, [called](https://www.linuxfoundation.org/blog/microsoft-buys-github-the-linux-foundations-reaction/) it “pretty good news for the world of Open Source and we should celebrate Microsoft’s smart move." While Nadella flew under the radar during certain moments, he spoke up in others. When the Trump administration’s child-separation policy exploded into controversy over the summer, Nadella called it “abhorrent” and said Microsoft did not provide services or products for ICE related to the policy. Microsoft employees petitioned Nadella to cancel the contract it did have with ICE, which was mainly for administrative work, according to the company. Nadella has so far not acquiesced to the demand. In carefully choosing his battles, Nadella displayed a quiet, but distinctive leadership style that's a sharp contrast to the way we have come to think of chief executives from the boardroom to the Oval Office. And he reminds us of the virtue of being a sleeper success.

Share:
More In Politics
Private Prison Company to Test House Arrest for Immigrants
A private prison company plans to run a new pilot program that would place hundreds of migrants caught crossing the U.S.-Mexico border under house arrest. The "home curfew" pilot program is part of "impactful detention reforms," according to a spokesperson for the U.S. Department of Homeland Security. Jacinta Gonzalez, senior campaign organizer with Mijente, joins Cheddar News to discuss.
U.S. Back to Negotiating Iran Nuclear Deal After Trump Withdrew in 2018
The U.S. is back in negotiations for a nuclear deal with Iran, years after former President Donald Trump withdrew the country from the Joint Comprehensive Plan of Action (JCPOA), which had been meant to curtail the Middle Eastern nation's nuclear ambitions. Former State Department senior advisor to the George W. Bush and Trump administrations, Christian Whiton, joined Cheddar News Wrap to discuss. “It appears to be very similar to the original JCPOA, which does put some constraints on Iran's nuclear program, but also has sunset provisions, including some that in the original plan were expected to take effect in 2025," he said. "And so, if we just reenter that plan, really it just buys perhaps a few years of slowing down, stopping, whatever you want to say, Iran's nuclear program."
Russia Orders Troops Into Two Ukrainian Regions, White House Calls the Conflict an Invasion
The U.S. has announced the first of what could be multiple levels of sanctions against Russia after Moscow recognized two regions of Ukraine as independent. This comes as Britain imposes sanctions on five Russian banks and two oligarchs, and Germany freezes the Nord Stream gas pipeline. Terrell Star, a foreign affairs reporter at The Atlantic Council, joins from Kyiv to discuss.
Price at the Pump Expected to Rise as Fear of Russian Invasion of Ukraine Grows
Growing tensions in Ukraine might soon be impacting consumers in the United States. With Russia on an invasion footing in the region, gas prices are predicted to go up 10 to 15 cents a gallon in the next coming weeks, according to Robert Sinclair, spokesperson for AAA. Sinclair joined Cheddar to break down what could happen even further. "We've been seeing prices go up, and there's been nothing that's happened to affect supplies," he said. "But it's something known as the fear tax where just the talk of something that might interfere with supplies leads to prices going up speculatively."
End of 3G Networks Expected to Impact Millions of Car Owners
The end of 3G is upon us. On Tuesday, AT&T became the first major provider to disable its 3G services, and T-Mobile and Verizon plan to follow suit later this year. The shutdowns are expected to impact millions of vehicles that use 3G networks for updates, remote connection, and certain emergency and convenience features. Lance Ulanoff, the U.S. Editor-in-Chief of TechRadar, joined Cheddar's Closing Bell to discuss the ramifications of the changeover.
Biden Imposes Economic Sanctions On Russia
President Biden unveiled new economic sanctions on Russia for what he called "the beginning of a Russian invasion". This came one day after Putin sent troops into two breakaway regions of eastern Ukraine. Alex Ward, national security reporter for POLITICO, explains what these sanctions might do to the global economy.
Stocks Close Sharply Lower Amid Russia-Ukraine Tensions
U.S. stocks ended today's session sharply lower on the heels of rising geopolitical tensions between Russia and Ukraine. Melissa Brown, Managing Director of Applied Research at Qontigo, joins Cheddar News' Closing Bell to discuss.
Load More