Cerebral, a startup hoping to close a healthcare gap by providing online consultations and prescriptions for mental health issues, is betting users are open to ordering medicine for anxiety, depression and insomnia through the mail.
Co-Founder and CEO Kyle Robertson told Cheddar the company connects users with a doctor via web video who is authorized to write a prescription. Later, the patient will be matched with a care manager for ongoing consultations. Cerebral, which launched last week, sends medicine to users in “discreet,” branded packaging, he said.
The company hopes to make treatments more widely available to individuals for $92 per month, which pays for a video consultation with a physician, medication via mail, and monthly check-ins with a care manager.
Those care managers act as facilitators for medication management, Robertson said. “They help flag if medication or dosage adjustments are needed and work very closely with that prescribing provider.”
Care managers provide “psycho-social support,” he said. They call users monthly and help provide services outside of medication to supplement treatment, such as meditation, mindfulness and exercise, he said. “It’s comprehensive treatment.”
Robertson co-founded the company with Ho Anh, who used to be a doctor for Hims, the startup creating products for men’s sexual health, hair loss and skin care.
The company takes liability seriously, says Robertson, as “we are treating clients’ mental health and that’s an incredibly important thing,” but “in terms of liability there is a prescriber-client relationship, so, ultimately, that is what it comes down to.”
He said the company does not provide medications like Benzodiazepines or stimulants that may be addictive and instead focuses on “non addictive” medications like beta-blockers, SSRIs and SNRIs.
“The model we built is really catered toward making sure we are being really responsible for the clients we are taking on,” he said.
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A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
