Cereal Giant Kellogg Is Set to Rename Snack Business 'Kellanova'

A new brand name is coming soon to a snack aisle near you. 

Kellogg announced last year that it was splitting into two companies, one focused on snacks and the other on cereal. Now it's revealed what those new companies will be called. The cereal business will retain the name Kellogg's, while the snack business will be called Kellanova. 

Steve Cahillane, CEO and chairman of the Kellogg Company and future CEO and chairman of Kellanova, explained in a press release that the name was a synthesis of old and new. 

“The ‘Kell’ overtly recognizes our enduring connection to Kellogg Company, while ‘anova,’ which combines ‘a’ and the Latin word ‘nova,’meaning ‘new,’ signals our ambition to continuously evolve as an innovative, next generation, global snacking powerhouse," he said. 

The company tapped employees for help in the naming process, inviting them to submit their suggestions along with other recommendations about the direction of the company. A number of those submissions included the word "nova," according to Kellogg

On the split, Calihane said, "we believe both businesses will be better positioned to focus on their distinct strategic priorities, execute with increased agility and operational flexibility, realize improved outlooks for profitable growth,and shape distinctive corporate cultures, each rooted in Kellogg Company’s strong values." 

The completed split is expected later this year. 

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