Evelyn Webster, CEO of SoulCycle, talked to Cheddar's Michelle Castillo about how the company, known for its beloved spin classes, has evolved during the pandemic. It now offers stationary bikes for at-home workouts, similar to Peloton, but as restrictions lift, the chain is seeing riders come back in "full force." Webster says that has been a boon as people realized that they want flexibility in their workout options. "I think we'll continue to see consumers, riders, want a blended fitness and well-being experience at their own convenience, and that's why this multi-channel strategy is such an important pillar of SoulCycle's growth strategy."
