*By Jacqueline Corba* The massage on-demand app Soothe recently raised $31 million in a Series C round of funding, the company's new CEO Simon Heyrick announced Wednesday in an interview with Cheddar. The new funding comes even as the company has faced scrutiny after a [Kentucky woman told police last month](http://www.wdrb.com/story/38048901/woman-says-massage-appointment-in-louisville-hotel-room-turned-into-sexual-assault) that she was sexually assaulted by a licensed massage therapist she booked with Soothe's on-demand service. Heyrick said the company has recently introduced additional trust and safety features. "Soothe has a zero-tolerance policy for any kind of harassment," said Heyrick. "Trust and safety we take very seriously, and we will continue to invest in that going forward." Heyrick said Soothe's process of screening therapists differs from competitors. It conducts background checks and in-person interviews and administers practical exams. Soothe rejects 30 percent of applicants because they do not pass its screening process, Heyrick said. Soothe therapists can earn up to three times what they'd make at traditional spas, and Heyrick said some therapists in the network earn $100,000 a year through the app. Soothe is currently available in 60 cities in the U.S., Britain, and Australia. On which country is the most stressed out across the globe, Heyrick says it is definitely the United States. For full interview, [click here](https://cheddar.com/videos/soothe-ceo-on-restoring-consumer-trust).

Share:
More In Technology
Samsung Shows Off New Electronics, Designs at CES 2022
Samsung unveiled a slew of new electronics and upgraded designs at CES 2022. With a heavy focus on gaming and the future of work, the company showed off its all new Odyssey Ark, which boasts a massive 55 in. curved display designed to give users a more immersive and captivating experience. Sang Kim, SVP, Samsung Electronics joined Cheddar's Michelle Castillo to discuss the company's biggest launches as well as major trends to watch in 2022.
UK Watchdog Raises Concerns About Child Safety in Meta's Virtual Reality
The UK's Information Commissioner's office is scrutinizing Facebook's parent company Meta over child safety practices linked to the Oculus headset, according to a report. The agency is looking to question the tech giant about how it's protecting children from harmful experiences in virtual reality.
John Deere Unveils Self-Driving Tractor at CES 2022
John Deere is getting on board the autonomous vehicle craze with its own self-driving tractors. The farming and forestry equipment manufacturer made the announcement at the 2022 CES convention in Las Vegas. Jahmy Hindman, chief technology officer at John Deere, spoke to Cheddar about the shift to self-driving to agriculture and how it will help farmers produce even more food as the world's population continues to grow. "It's all about trying to do more with less in farming," he said. "Labor's already a problem on the farm, and it's only getting to be more of a problem in the future. And we really view autonomy as a way to solve that problem."
Mobile Sports Betting Starts in New York on Saturday
It is 'game on' for sports bettors in the state of New York, as mobile betting kicks off on four major betting operating platforms this Saturday. The state, with over 20 million residents, will be the most populous state with legal online sports betting. Max Bichsel, VP of US Business for EmpireStakes.com joins Cheddar News to discuss.
Load More