CEO Says Soothe Has 'Zero Tolerance Policy' for Harassment
*By Jacqueline Corba*
The massage on-demand app Soothe recently raised $31 million in a Series C round of funding, the company's new CEO Simon Heyrick announced Wednesday in an interview with Cheddar.
The new funding comes even as the company has faced scrutiny after a [Kentucky woman told police last month](http://www.wdrb.com/story/38048901/woman-says-massage-appointment-in-louisville-hotel-room-turned-into-sexual-assault) that she was sexually assaulted by a licensed massage therapist she booked with Soothe's on-demand service.
Heyrick said the company has recently introduced additional trust and safety features.
"Soothe has a zero-tolerance policy for any kind of harassment," said Heyrick. "Trust and safety we take very seriously, and we will continue to invest in that going forward."
Heyrick said Soothe's process of screening therapists differs from competitors. It conducts background checks and in-person interviews and administers practical exams. Soothe rejects 30 percent of applicants because they do not pass its screening process, Heyrick said.
Soothe therapists can earn up to three times what they'd make at traditional spas, and Heyrick said some therapists in the network earn $100,000 a year through the app.
Soothe is currently available in 60 cities in the U.S., Britain, and Australia.
On which country is the most stressed out across the globe, Heyrick says it is definitely the United States.
For full interview, [click here](https://cheddar.com/videos/soothe-ceo-on-restoring-consumer-trust).
Mario Stefanidis, Vice President of Research at Roundhill Investments, joined Wake Up With Cheddar to break down the implications of the Take-Two deal to purchase Zynga, as the gaming giant looks to become a major player in mobile gaming.
Investors were on edge on Monday following bitcoin plummeting below the $40,000 dollar mark, hit its lowest price since September. The world's largest crypto has had months of hot and cold streaks, hitting a record high of $69,000 just months earlier in November. The latest drop now has analysts wondering just what 2022 will have in store for bitcoin and crypto as a whole.
Budd White, Chief Product Officer at Tacen explains what’s next for bitcoin and what other cryptos should be on the lookout for.
For the first time since September, Bitcoin fell below $40,000 early Monday. The currency's average short-term price has now dipped below its average long-term price, which is known by a rather dramatic term, a death cross. According to analysts, the indicator appears to be a result of mounting concerns of faster liquidity withdrawal by the US Federal Reserve. The crypto slump also follows a week of rough trading for equities overall. CEO Snickerdoodle Labs and Co-Founder of the Stanford Future of Digital Currency Initiative, Jonathan Padilla, joined Cheddar to discuss more.
With the record highs in pet ownership in recent months, there is a huge emerging market in pet technology. The new halo collar isn't just a smart collar; it's the next-generation dog safety system. Cheddar News sits down with the co-founders of Halo, Cesar Milan and Ken Ehrman, to discuss.
With no end in sight to supply chain snarls, some companies are reconsidering the way they manufacture goods. Harry Moser, founder and president of Reshoring Initiative and Jennifer Smith, logistics and supply chain reporter for the Wall Street Journal, joined Cheddar News' Closing Bell to discuss some of the ways companies are trying to solve their supply chain problems in the long term.