*By Jacqueline Corba* The massage on-demand app Soothe recently raised $31 million in a Series C round of funding, the company's new CEO Simon Heyrick announced Wednesday in an interview with Cheddar. The new funding comes even as the company has faced scrutiny after a [Kentucky woman told police last month](http://www.wdrb.com/story/38048901/woman-says-massage-appointment-in-louisville-hotel-room-turned-into-sexual-assault) that she was sexually assaulted by a licensed massage therapist she booked with Soothe's on-demand service. Heyrick said the company has recently introduced additional trust and safety features. "Soothe has a zero-tolerance policy for any kind of harassment," said Heyrick. "Trust and safety we take very seriously, and we will continue to invest in that going forward." Heyrick said Soothe's process of screening therapists differs from competitors. It conducts background checks and in-person interviews and administers practical exams. Soothe rejects 30 percent of applicants because they do not pass its screening process, Heyrick said. Soothe therapists can earn up to three times what they'd make at traditional spas, and Heyrick said some therapists in the network earn $100,000 a year through the app. Soothe is currently available in 60 cities in the U.S., Britain, and Australia. On which country is the most stressed out across the globe, Heyrick says it is definitely the United States. For full interview, [click here](https://cheddar.com/videos/soothe-ceo-on-restoring-consumer-trust).

Share:
More In Technology
A Closer Look at the Gaming Sector and its Future in the Metaverse
The gaming industry has been under the spotlight so far this year following some big mergers and acquisitions. This week featured earnings of three major gaming companies, but also Meta and for the latter, things are not doing too hot. Joining Cheddar News to break it all down was Kenny Rosenblatt, President and Co-Founder of Arkadium.
Amazon Strong Growth Attributed to the Cloud Despite Retail Headwinds
While it was a volatile week in tech as Meta experienced the biggest one-day drop in the history of the U.S. stock market, industry giant Amazon reported 40 percent growth — largely on the strength of the cloud. Dan Ives, managing director of equity research at Wedbush Securities, joined Cheddar News to break down how the e-commerce company stock managed to pop despite headwinds against its core retail business. "It's all about cloud because of sum of the parts, you could argue, amazon could be $3,500/$4,000 stock just based on cloud," he said. Ives also addressed the apparent the differing impact of Apple iOS changes on Facebook and Snapchat.
Investors May Be Wary of Ford Due to Ongoing Supply Chain Issues
Following Ford's earnings miss, the stock price dropped despite a bullish outlook from the auto giant. Karl Brauer, an executive analyst with ISeeCars.com, joined Cheddar to break down why investors may not be sold on the carmaker because of the ongoing factor of supply constraints. "The product is not an issue. There's really good product coming from them, including the electric vehicle side, and the demand is not an issue. There's plenty of demand, but nobody really has a solid grasp on when we're going to get past the supply chain issue," said Brauer.
Pinterest Reports Strong Q4 Earnings Beat
Image-sharing app Pinterest reported big beats on its Q4 earnings for the top and bottom lines. The social platform surprised investors after seeing a decline in users while earnings and revenue were much higher than expected.
Load More