*By Conor White*
There are only three black chief executives of Fortune 500 companies, and that has to change, according to a CEO who knows something about breaking down racial barriers to the C-suite.
As CEO of Carnival Corporation, the largest cruise line in the world, Arnold Donald says that diversity is a valuable business strategy.
"For our communities to thrive, for our companies to thrive, we have to proactively engineer diversity of thinking into our companies," Donald said in an interview Thursday with Cheddar. "That's what I'm doing at Carnival, that's what I've done at other places, and the results speak for themselves."
In Donald's five years as chief executive of Carnival, its market cap has increase from $27 billion to $45 billion.
Despite living in the age of data gathering, machine learning, and social-media influencers, Donald said he still believes in Carnival's old-fashioned appeal.
"The most powerful marketing tool is word of mouth," he said. "We have a lot of people who cruise, as I mentioned 83 million passenger cruise days a year, nearly 13 million guests just on our ships, and if you know someone who went on a cruise, and you trust them, they're your most reliable resource."
For the full interview, [click here](https://cheddar.com/videos/carnival-corporation-ceo-talks-record-setting-year).
Much like all the upheaval shaking the world, the huge swings rocking Wall Street may feel far from normal. But, for investing at least, this is normal.
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
