Cargo CEO on Uber Partnership: We Want to Reinvent the Experience
*By Max Godnick*
Uber redefined the ride-hailing industry for driversーnow it's adding another level of convenience to the passenger seat.
Last week, the company launched an exclusive global partnership with Cargo, the in-car commerce platform that allows drivers to sell daily essentials to riders. The service was already live in seven U.S. cities and has expanded to Los Angeles and San Francisco as part of the new deal.
The announcement marks the next phase of growth for Cargo, which has close to 8,000 drivers and has seen its fleet expand by 35 percent month over month since its rollout in 2017.
"The fastest way for us to really scale our platform and get Cargo into the hands of as many drivers as possible is to do it through Uber themselves," said Cargo founder & CEO Jeff Cripe in an interview with Cheddar on Monday. "We were united by wanting to provide the best in-car experience possible."
Uber drivers in Los Angeles and San Francisco can now collect Cargo boxes at driver support locations called Greenlight Centers. The boxes are filled with snacks, electronics, and cosmetics that customers can purchase. Cripe noted that many Uber drivers already offer these products but must pay out of pocket to do so.
Now, they can provide the same serviceーbut make money, instead of losing it.
"What \[drivers\] recognized in us was a partner that could streamline that and put that money back in their pockets as opposed to taking it out," Cripe said.
Cripe says drivers have, combined, made more than $1 million and sold over a million products to date. He added that those behind the wheel also tend to see their passenger ratings rise once they start using Cargo.
But will passengers be willing to spend on food and other items if fares surge?
Last week, Uber sent emails to its New York customer base, notifying them that its services may grow "more expensive and less reliable" if the city approves [new regulations](https://cheddar.com/videos/new-york-could-pump-the-brakes-on-ride-hailing-apps) for ride-sharing companies.
While New York is currently Cargo's largest market, Cripe says he's not concerned.
"I don't necessarily think any fare increases or decreases will have much of an effect on us."
As for the future, Cripe says the company is paying close attention to Uber's plans for self-driving taxis. He explained that autonomous fleets would require a system for unattended merchandisingーbut he revealed it's a reality he's preparing for. He also sees more opportunities for entertainment, gaming, and connectivity.
"We want to establish ourselves as the leading provider of in-car service for ride sharing," Cripe said. "So, when autonomy does roll around, we're the best logistics provider in the market."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjEzMTg=).
Melissa Gonzalez, CEO and Founder of The Lionesque Group, joins Cheddar News' Closing Bell, where she explains why she feels mixed about the Walmart's new initiative and what will make mass adoption of this offering difficult.
Exercise equipment maker Peloton is attempting to run away from a recent bout of controversy. CEO John Foley published an open letter to employees on Thursday after reports that said Peloton was pausing production of its Bike and Tread products, delaying the opening of a new U.S. factory, and considering job cuts. In the letter, Foley wrote that the information in the reports was 'incomplete,' 'out of context,' and not reflective of Peloton's strategy. Peloton's stock responded on Friday, with shares bouncing back after falling nearly 24% in the regular session on Thursday. CFRA Research's Director of Research Ken Leon joined Cheddar News' Closing Bell to discuss.
Home essentials maker Outlines announced its launch at the beginning of 2022, along with $1 million in pre-seed funding led by Social Impact Capital. Outlines says it is re-imagining how we keep our homes clean while also reducing plastic waste. The company's debut product, the Shower Liner System, is made of long-lasting materials, including easy-to-recycle plastic. Outlines co-founder and CEO Luke Young and co-founder and COO Megan Ceryanec joined Cheddar News' Closing Bell to discuss.
eToro, the social trading platform that offers crypto, forex, and equities, recently announced that it's giving U.S. users the option to include stocks and ETFs as part of their investment portfolios. Lule Demmissie, CEO of eToro U.S., joined Cheddar to talk about the company’s expanded offerings. "We felt, although crypto is a fantastic asset class, that individuals benefit from having a broader access to different kinds of investments, and equities is definitely one of them," Demmissie noted.
Coming off of CES, Blink Charging announced a partnership with legacy automaker General Motors to provide charging stations for its newest electric cars. The company specializes in stations they own and operate that also accommodate residential and commercial locations. Michael D. Farkas, founder and CEO, noted that they "don’t discriminate” when it comes to locating their chargers while also taking the philosophy of seeing their hardware more like hot water heaters rather than smartphones constantly in need of upgrading. "We believe it's one of the reasons why we were selected by GM," Farkas said. "These dealerships have to invest in these locations and make sure that this hardware is workable for a very, very long period of time."
Simeon Siegel, managing director and senior analyst at BMO Capital Markets joins Cheddar News to discuss CNBC's report that Peloton plans to halt production, despite the company's CEO denying those claims.
Jackie Rotman, founder and CEO of the Center for Intimacy Justice joins Cheddar News to talk about why Facebook is banning ads by companies targeting women's sexual health but not ads catered to men.
