Cargo CEO on Uber Partnership: We Want to Reinvent the Experience
*By Max Godnick*
Uber redefined the ride-hailing industry for driversーnow it's adding another level of convenience to the passenger seat.
Last week, the company launched an exclusive global partnership with Cargo, the in-car commerce platform that allows drivers to sell daily essentials to riders. The service was already live in seven U.S. cities and has expanded to Los Angeles and San Francisco as part of the new deal.
The announcement marks the next phase of growth for Cargo, which has close to 8,000 drivers and has seen its fleet expand by 35 percent month over month since its rollout in 2017.
"The fastest way for us to really scale our platform and get Cargo into the hands of as many drivers as possible is to do it through Uber themselves," said Cargo founder & CEO Jeff Cripe in an interview with Cheddar on Monday. "We were united by wanting to provide the best in-car experience possible."
Uber drivers in Los Angeles and San Francisco can now collect Cargo boxes at driver support locations called Greenlight Centers. The boxes are filled with snacks, electronics, and cosmetics that customers can purchase. Cripe noted that many Uber drivers already offer these products but must pay out of pocket to do so.
Now, they can provide the same serviceーbut make money, instead of losing it.
"What \[drivers\] recognized in us was a partner that could streamline that and put that money back in their pockets as opposed to taking it out," Cripe said.
Cripe says drivers have, combined, made more than $1 million and sold over a million products to date. He added that those behind the wheel also tend to see their passenger ratings rise once they start using Cargo.
But will passengers be willing to spend on food and other items if fares surge?
Last week, Uber sent emails to its New York customer base, notifying them that its services may grow "more expensive and less reliable" if the city approves [new regulations](https://cheddar.com/videos/new-york-could-pump-the-brakes-on-ride-hailing-apps) for ride-sharing companies.
While New York is currently Cargo's largest market, Cripe says he's not concerned.
"I don't necessarily think any fare increases or decreases will have much of an effect on us."
As for the future, Cripe says the company is paying close attention to Uber's plans for self-driving taxis. He explained that autonomous fleets would require a system for unattended merchandisingーbut he revealed it's a reality he's preparing for. He also sees more opportunities for entertainment, gaming, and connectivity.
"We want to establish ourselves as the leading provider of in-car service for ride sharing," Cripe said. "So, when autonomy does roll around, we're the best logistics provider in the market."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjEzMTg=).
Following sales tech startup Scratchpad raising $33 million in Series B Funding, CEO and co-founder Pouyan Salehi joined Cheddar to discuss how his company's software works to help salespeople with an all-in-one workspace, integrating with Salesforce to optimize notes, spreadsheets, and other relevant information so businesses can forecast and make the best decisions. "If you look at other crafts like artists, they'll have studios; chefs, they'll have kitchens; scientists will have labs, and we just asked, well, if you look at sales as a craft, why doesn't something exist that is designed solely for a salesperson?" Salehi said about his workspace app.
Google could be gearing up to release its own wearable device as rumors swirl about a potential smartwatch with the Pixel brand. Jon Prosser, the creator of Front Page Tech, who tweeted a possible leak about the product, joined Cheddar's "Closing Bell" to discuss potential the benefits of it entering the same space as the Apple Watch. Prosser said, while he doesn't expect it to launch until at least 2023, the Pixel Watch will be "one of the most vital, most important wearables that we can have on the market," noting that it won't likely challenge Apple for much market share but will set the standard for other Android wearables to come.
Members of Congress have voted to advance a bill meant to address antitrust concerns related to tech giants including Amazon, Apple, Google, and Meta. The 'American Innovation and Choice Online Act' is largely seen as one of the best chances for the government to reign in Big Tech's dominance
Seth Schachner, Managing Director StratAmericas; Digital Business Executive joined Cheddar's Opening Bell to discuss.
The Federal Reserve released its highly-anticipated research weighing the pros and cons of a digital dollar in the U.S. The report comes as economic rivals like china have already piloted their own central bank digital currencies. Edward Moya, Senior Market Analyst, The Americas, Oanda, joined Cheddar's Opening Bell to discuss.
Verizon and AT&T officially launched their 5G wireless services Wednesday across the U.S. Despite pushback from U.S. airlines and the FAA over safety concerns, the telecom giants rolled out the next generation of wireless cellular technology, with speeds up to 20 times faster than 4G LTE. John Biggs, Editor, Tech Crunch joined Cheddar's Opening Bell to discuss.
Earnings season kicks into high gear this week as big players are on tap to report their Q4 numbers, including Microsoft, Apple, and Tesla. Investors will be watching for key indicators on how the companies are dealing with inflation, Omicron and interest rates. Christine Short, VP of Research, Wall Street Horizon joined Cheddar's Opening Bell to discuss.
Stan Farnsworth, chief marketing officer at PulseForge, joined Cheddar to talk about his company's debut at CES 2022 and how it plans to innovate the sustainable tech manufacturing space. PulseForge is bringing a new approach to industrial thermal processing, which contributes to 30 percent of global greenhouse gas emissions, according to Farnsworth. "By using 85 percent less energy in the processing of materials through a variety of manufacturing processes, we can make a direct impact in reducing carbon output and reducing carbon footprint associated with manufacturing," he said.
