*By Michael Teich*
A soccer revolution is to coming to Canada as the country prepares to co-host the 2026 FIFA World Cup and launch the Canadian Premier League.
"It’s not about selling tickets, or putting on a sporting event. It’s about creating a movement,” Canadian Premier League commissioner David Clanachan said in an interview with Cheddar.
The CPL's inaugural season will kick off with 8 clubs, and Clanachan said the league is in talks with 24 different cities and regions for starting new teams. The commissioner is confident the pro league will create a "pathway" for young Canadians to be able to play at the national team level.
“We are a soccer playing nation. More than 14% of the population play soccer on a weekly basis, which is unusual for a western country.”
But despite that, Canada's only World Cup appearance came in 1986. Clanachan hopes building a professional league powered by Canadian players and coaches will help elevate the sport's presence in the country.
For the full interview, [click here](https://cheddar.com/videos/canada-makes-a-push-for-soccer-relevancy-2).
Nike's decision to tap Colin Kaepernick as the new face of the 'Just Do It' campaign is inspiring some and offending others. Mashable's Marcus Gilmer joins Cheddar to discuss how the new deal came together.
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
These are the headlines you Need 2 Know.
Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
These are the headlines you Need 2 Know.
After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
These are the headlines you Need 2 Know.
Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
Canadian Foreign Minister Chrystia Freeland is headed to Washington to continue trade negotiations with the U.S. On Monday, Mexico and the United States agreed to terms for a new trade deal.
Electronic Arts is canceling three qualifier events for its 'Madden NFL 19' tournament in the wake of Sunday's deadly shooting in Jacksonville, Florida. The company says it will conduct a review of safety measures to ensure the security of competitors and spectators.
And Kathy Ireland, Chairman Emeritus and Chief Brand Strategist at Level Brands, joins Cheddar after ringing the Opening Bell Tuesday morning. She talks about what has driven the recent success of Level Brands, a brand management and licensing company.
