* By Jill Wagner*
As Colin Kaepernick’s new Nike ad continues to divide the country, one former NFL player says, in the end, sports will help reunite it.
Randal "Thrill" Hill played for the Miami Dolphins, the Phoenix / Arizona Cardinals, and the New Orleans Saints long before Kaepernick and other players started kneeling during the National Anthem to protest racial inequality.
So, is he worried that the Anthem controversy will permanently damage the league? Just the opposite.
Hill told Cheddar Big News, "When things go wrong in this country, the NFL and sports usually brings the country back together.”
Hill points to the days after the attacks on September 11th. Professional baseball was put on hold for six days. When the season resumed, the Mets played their archrival the Braves for the first major sporting event in New York after the attacks. Mets players wore NYPD and FDNY hats, Mike Piazza hit a home run, and for many people, it felt like things would actually be okay.
Then the Yankees made it to the World Series, and President Bush threw out the first pitch.
Hill also talked about the Miami riots during the 1980s, and how football helped bring the city together during those troubling times.
“The NFL usually brings ー and even Major League Baseball ー bring citizens of the United States together to cheer and have fun and to go out just have a great time watching a good event.”
It’s still not clear how history will judge Nike's new “Just Do It” ad, which aired during Thursday night’s NFL season opener. Former 49ers quarterback Colin Kaepernick voices the commercial, telling the audience to "Believe in something. Even if it means sacrificing everything."
The company’s stock price has dropped since Nike first revealed the new campaign and some critics have burned their sneakers. President Trump weighed in, tweeting, "Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts.”
At the same time, many fans and professional athletes are showing their support, with the hashtag #JustDoIt trending on Twitter.
It's become par for the course for Epic Games to release game-changing items in Fortnite just before tournaments. Ghost Gaming's Kayuun shares his worries for what that means for competitive Fortnite.
In a sign of how attitudes around gambling have changed as laws around it have softened, the NFL announced its first-ever partnership with a gambling company, naming Caesars as the league's official casino sponsor. Chris Holdren, chief marketing officer for Caesars, told Cheddar that the sponsorship represents the beginning of a relationship that could eventually become one where the NFL is directly endorsing sports betting.
Bull riding isn't just for the rodeo, anymore. It's coming to a major city near you ー and streaming online ー thanks largely to the efforts of Colorado-based Professional Bull Riders (PBR). And PBR CEO Sean Gleason told Cheddarthe organization has plenty more tricks up its sleeve to keep its momentum going.
The markets opened up sharply higher on Friday after Thursday's big sell-off. The turnaround was due in large part to investor optimism over the upcoming U.S.-China trade talks but also the December jobs report. The U.S. economy added 314,000 jobs last month, topping the 184,000 jobs expected. Plus, Professional Bull Riders CEO Sean Gleason and bull rider Tanner Bryne stopped by to chat about growing bull riding in the U.S. in an ever-changing media landscape.
These are the headlines you Need 2 Know for Friday, Jan. 4, 2019.
Fitness and beauty booking tool Mindbody is planning to make a play for the next big thing in wellness ー on-demand video, CEO Rick Stollmeyer told Cheddar on Thursday. "You can expect us to be playing in that space because we think that the on-demand and streaming video revolution hitting the fitness space is a big breakthrough," Stollmeyer said.
These are the headlines you Need 2 Know for Wednesday, Jan. 2, 2019.
These are the headlines you Need 2 Know for Monday, Dec. 31, 2018.
There's a new mixed-martial arts league on the block. The Professional Fighters League ー or PFL ー is wrapping up its inaugural season with a championship match on New Year's Eve. According to Peter Murrary, the CEO of the league, the match's purse, $1 million, is a major draw for athletes ー money talks, and can mark achievement.
These are the headlines you Need 2 Know for Friday, Dec. 28, 2018.
