* By Jill Wagner*
As Colin Kaepernick’s new Nike ad continues to divide the country, one former NFL player says, in the end, sports will help reunite it.
Randal "Thrill" Hill played for the Miami Dolphins, the Phoenix / Arizona Cardinals, and the New Orleans Saints long before Kaepernick and other players started kneeling during the National Anthem to protest racial inequality.
So, is he worried that the Anthem controversy will permanently damage the league? Just the opposite.
Hill told Cheddar Big News, "When things go wrong in this country, the NFL and sports usually brings the country back together.”
Hill points to the days after the attacks on September 11th. Professional baseball was put on hold for six days. When the season resumed, the Mets played their archrival the Braves for the first major sporting event in New York after the attacks. Mets players wore NYPD and FDNY hats, Mike Piazza hit a home run, and for many people, it felt like things would actually be okay.
Then the Yankees made it to the World Series, and President Bush threw out the first pitch.
Hill also talked about the Miami riots during the 1980s, and how football helped bring the city together during those troubling times.
“The NFL usually brings ー and even Major League Baseball ー bring citizens of the United States together to cheer and have fun and to go out just have a great time watching a good event.”
It’s still not clear how history will judge Nike's new “Just Do It” ad, which aired during Thursday night’s NFL season opener. Former 49ers quarterback Colin Kaepernick voices the commercial, telling the audience to "Believe in something. Even if it means sacrificing everything."
The company’s stock price has dropped since Nike first revealed the new campaign and some critics have burned their sneakers. President Trump weighed in, tweeting, "Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts.”
At the same time, many fans and professional athletes are showing their support, with the hashtag #JustDoIt trending on Twitter.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
