"Rock concert with Super Bowl energy."
That's how Johanna Faries, a vice president at gaming company Activision Blizzard and commissioner of Call of Duty League, described the environment at the Call of Duty playoffs and other major esports events on Cheddar's Business of Sports special on Thursday. While the coronavirus pandemic has put a damper on this sort of in-person experience, Faries noted that the industry's growth in 2020 has been a bright spot.
"It's been amazing how much new attention and fandom there has been in light of a very challenging year," she said.
The increased attention has also paid dividends on Wall Street. Activision Blizzard's stock was trading at close to 2020 highs, closing at $83.11 per share at market close on December 10, and showed gradual growth since the start of the coronavirus pandemic. For reference, Activision Blizzard's highest close in 2020 was $86.84 on August 6, at a time when pro sports leagues such as Major League Baseball and the NBA were just beginning to return to action.
Faries also commended the esports community's ability to adapt to a stronger presence on online platforms such as YouTube as a way to connect with fans and other gamers. When discussing the shift in strategy, she said, "Esports has always been a kind of ecosystem, an environment where our players know how to be resilient. They know how to pivot very quickly. They're digitally native."
Looking ahead to 2021, Faries sees the combination of esports' growing energy when it comes to attention and fandom, as well as seeing more engagement on platforms such as YouTube, boding well for the future of the industry.
"To be able to be powerful in both spaces and to continue up and to the right engagement with not only existing fans but new fans is exactly where we want to be," she said. "We feel well-positioned."
