If there were ever any doubt that southern comfort food may not translate in quinoa-loving California, Cracker Barrel put those fears to rest.
The restaurant chain just opened its first location in the Golden State, and 150 people were lined up for the grand opening at 6 o’clock in the morning.
Janella Escobar, the company’s director of corporate communications, says Cracker Barrel knew new location in San Bernardino County would be a hit.
“We look at areas where our footprint is able to work very well for us,” she told Cheddar. “We look at areas where we have a deep connection to values and family, and that’s one thing we found with the community of Victorville.”
“We also look at things like demographics to show growing places, and places that potentially provide a great opportunity for dining, and Victorville had all of the qualifications for us, plus some.”
Cracker Barrel was founded in 1969 and has outposts throughout the country. Its 649th location in Victorville opened on last Monday.
For full interview [click here](https://cheddar.com/videos/cracker-barrel-opens-its-doors-in-california-for-the-first-time).
U.S. Air Force pilot Tyler Lucas beat 199 competitors on Beast Games Season 2 to win $5.1M. He joins us live to share how discipline and loyalty won the game.
Osier founder Cheree Ashley spent a decade building recovery programs & now she's channeling that mission into skincare with Selling Sunset's Sandra Vergara.
Genesis just committed to 22 new vehicles by 2030. The brand's COO joins us live to break down their luxury takeover, NY Auto Show reveals, and what's next.
Super League is redefining brand advertising, inside Roblox and Minecraft, reaching 300M gamers with results traditional ads can't touch. Here's how they do it.
As OpenAI and Anthropic eye public markets, Mizuho analyst Lloyd Walmsley tells us which AI giant has the stronger case for investors and what to watch next.
Hershey's VP of Marketing Dan Mohnshine reveals the brand's newest products, the story behind Dirty Soda Twizzlers, and how an iconic brand stays relevant.
Lavu CEO Saleem Khatri joins to explain how AI-powered POS systems are changing how major franchises like KFC take orders, cut costs, and serve customers faster
BillionToOne's Jen Hoskovec breaks down the Unity test, the latest in prenatal genetic screening, and what it means for those born with genetic conditions.
