Hands-free driving technology is coming to the 2021 Cadillac Escalade and the brand's CMO says it's part of GM's effort to steer the luxury SUV market closer to self-driving
The feature is called Super Cruise and fully controls acceleration and braking when enabled. It can also automatically change lanes by activating a turn signal stalk in either direction.
In the mode, the car will also automatically adjust its position within a lane for driver comfort when another vehicle passes.
"There is a moment when you take your hands off the wheel and it's terrifying and exhilarating and then you never know how you lived without it," Melissa Grady, chief marketing officer at Cadillac, told Cheddar.
Super Cruise only works on compatible highways that have lanes physically separated from opposing traffic. That includes 200,000 miles of highway in the U.S. in Canada, according to GM.
It's worth noting that the Escalade is not an autonomous vehicle. The car still alerts drivers when a situation emerges that they must resume control. But it does seem to be a step in that direction.
The new tech signals GM's desire to keep up with changing consumer expectations toward driver-assist and self-driving technologies.
"With any product, you're looking at 'what are the next 10 years going to bring and how do we really go beyond what we can even imagine as consumers?'" Grady said.
If the A.I. hype hasn’t given you enough of a reason to be excited (and a little terrified), the CEO of Zapata AI says the next frontier is designing bridges or creating pharmaceutical drugs.
Stocks are near record highs, inflation is moderating, and analyst Deiya Pernas is 'optimistic' the U.S. is heading for a soft landing without a recession – which is good news for your wallet.
Google co-founders Larry Page and Sergey Brin loved pulling pranks, so much so they began rolling outlandish ideas every April Fools' Day not long after starting their company more than a quarter century ago.
Sam Bankman-Fried co-founded the FTX crypto exchange in 2019 and quickly built it into the world’s second most popular place to trade digital currency. It collapsed almost as quickly — by the fall of 2022, it was bankrupt.
The economic effects of the Baltimore bridge collapse, Americans are living longer but not better, and Gen Z and millennials are struggling to afford rent, let alone a mortgage.
Zainab Salbi, founder of Women for Women International and co-founder of Daughters for Earth, shares why she is putting women in positions of power to fight the climate crisis.
