"Team Bumble" is about to become Fortnite's first all-female pro team.
Gen.G is teaming up with Bumble, the women-first social and dating app, to bring the team together. The initial roster of "Gen.G Empowered by Bumble" (the team's official name) will include current members of the esport organization's Fortnite roster, including Kristen "KittyPlays" Valnicek, Madison "maddiesuun" Mann, Tina "TINARAES" Perez, Carlee "Carlee" Gress, and Hannah "Hannah" Reyes.
Bumble has also announced an individual partnership with Valnicek, who was hired as Gen.G's head of new gaming initiatives in October. Valnicek boasts a community of over 600,000 subscribers on YouTube and organizes her own network of women gamers and streamers, #TeamKitty.
This announcement came just weeks after the conclusion of the first-ever Fortnite World Cup. While the World Cup featured women in its Creative Cup and Pro-Am competition, not a single woman qualified for the 200 available spots in Solos and Duos competition, sparking a conversation about the question of gender equality in esports.
Gen.G CEO Chris Park said that they intend for their new partnership with Bumble to "strengthen platforms for women" and create "more inclusive, supportive environments in which all passionate esports athletes can compete and connect."
In addition to their partnership with Gen.G, Bumble has further ventured into the gaming sphere by adding a "gaming" badge for subscribers on the app's premium service, Bumble BFF. Users will be able to add the badge to their profiles and use it to filter matches. Gen.G and Bumble will also be co-developing merchandise for both Team Bumble and other Gen.G teams.
Gen.G currently fields rosters in "Apex Legends", "PUBG", "League of Legends", "Clash Royale", "Call of Duty: Black Ops 4", and Blizzard's Overwatch League, where the team competes as the Seoul Dynasty.
Business communication platform Slack, recently released its fifth wave of results from its global workplace survey from its Future Forum consortium, showing that the workforce has already moved to a split between working from home and going to the office. “We are now officially in the hybrid era of work,” Slack Future Forum VP Sheela Subramanian said when discussing the findings. "Hybrid is a work model where people can come into the office as well as work remotely, and what we're seeing is that the majority of knowledge workers are now in this arrangement — and that number is set to grow."
Alex Soojung-Kim Pang, founder of Strategy + Rest,
joins Cheddar News to discuss UK's pilot four-day workweek and its impact on workers' mental health.
Ed Gaussen, co-founder and CEO of Mantra Health, and Matt Kennedy, co-founder and COO of Mantra Health, joined Cheddar News to discuss the digital mental health startup's latest funding round and plans for the future.
Charles Platkin, executive director at Hunter College NYC Food Policy Center, joins Cheddar News to discuss how food insecurity affects our mental health.
Actor Sydney Sweeney, who plays Cassie Howard on HBO's "Euphoria, recently addressed how she feels about the stigma attached to nudity in acting for women versus men. Sweeney noted she also made a request to avoid doing unnecessary nude scenes, which was supported by series creator Sam Levinson.
Actor and singer Chrissy Metz, who stars as Kate Pearson in "This Is Us," is partnering with Capital One Auto Navigator to share her story of purchasing her first car to help make car buying easier for others. "For me, I know a car was so important because of course it took me to the auditions to get me to the place I have today," she said. "But it also means empowerment and freedom and accessibility, and I think everybody is deserving and in need of that." Metz also discussed the final season of her hit show, noting that expectations for the finale "will probably be exceeded."
Tire manufacturer Michelin is partnering with the popular video game "The Sims FreePlay" in order to meet teens where they are to promote driving safety. Michelin North America Chairman and President Alexis Garcin joined Cheddar News to discuss how the #GoldenGauge program integrates with the game. "If you're a gamer yourself or your kids, then while you're driving and moving on the application, you will find a Michelin billboard, and if you engage with that billboard, then you will get some advice about how tires are critical for your safety on the road," Garcin explained. *Updated with the full title of 'The Sims FreePlay' and a typo fix in the name of Alexis Garcin.*
