"Team Bumble" is about to become Fortnite's first all-female pro team.
Gen.G is teaming up with Bumble, the women-first social and dating app, to bring the team together. The initial roster of "Gen.G Empowered by Bumble" (the team's official name) will include current members of the esport organization's Fortnite roster, including Kristen "KittyPlays" Valnicek, Madison "maddiesuun" Mann, Tina "TINARAES" Perez, Carlee "Carlee" Gress, and Hannah "Hannah" Reyes.
Bumble has also announced an individual partnership with Valnicek, who was hired as Gen.G's head of new gaming initiatives in October. Valnicek boasts a community of over 600,000 subscribers on YouTube and organizes her own network of women gamers and streamers, #TeamKitty.
This announcement came just weeks after the conclusion of the first-ever Fortnite World Cup. While the World Cup featured women in its Creative Cup and Pro-Am competition, not a single woman qualified for the 200 available spots in Solos and Duos competition, sparking a conversation about the question of gender equality in esports.
Gen.G CEO Chris Park said that they intend for their new partnership with Bumble to "strengthen platforms for women" and create "more inclusive, supportive environments in which all passionate esports athletes can compete and connect."
In addition to their partnership with Gen.G, Bumble has further ventured into the gaming sphere by adding a "gaming" badge for subscribers on the app's premium service, Bumble BFF. Users will be able to add the badge to their profiles and use it to filter matches. Gen.G and Bumble will also be co-developing merchandise for both Team Bumble and other Gen.G teams.
Gen.G currently fields rosters in "Apex Legends", "PUBG", "League of Legends", "Clash Royale", "Call of Duty: Black Ops 4", and Blizzard's Overwatch League, where the team competes as the Seoul Dynasty.
The Chinese government brought the sitcom "Friends" back to its streaming services. However, it had instances of LGBTQ+ references left out, after the series had been banned on Chinese streaming platforms for years.
Season 13 "Shark Tank" contestant Tania Speaks secured a $400,000 deal for her Speaks Organic Skincare brand with "Shark" Mark Cuban while also being named one of the best pitches in the history of the show — all at 19 years old. Now 20, Speaks joined Cheddar News to talk about the skincare line, the clean beauty industry, and the moment that host Cuban was moved by her pitch. "I couldn't believe that he got emotional. I'm surprised I held back my tears that long," the young entrepreneur revealed. "It's just amazing for someone else to be inspired by your story, especially Mark Cuban himself."
The media giant formerly known as ViacomCBS has officially rebranded itself as Paramount Global with a focus on its streaming service, Paramount Plus. Naveen Chopra, chief financial officer at Paramount, joined Cheddar to discuss the company’s name change and streaming wars. "There are components of content licensing that we continue to do, either historical arrangements or opportunities to license content that don't really impinge on what we're trying to do with our owned and operated services and that continues to be an important ingredient in our broader financial model," he said. "But our number one priority is putting our best assets on Paramount Plus." Chopra also discussed theatrical release windows before feature films hit its service and the platform's subscription goals.
In efforts to help support black-owned brands. Ulta Beauty says it will make a commitment to not only give these brand shelf space but also help them navigate the ins and outs of growing a business. Last week, the beauty retailer announced in order to reach those goals, the company will spend $50 million on diversity and inclusion programs, including an accelerated program to mentor entrepreneurs of color. CEO of Ulta Beauty, Dave Kimbell, joined Cheddar to discuss more.
For black history month, Cheddar is highlighting black business leaders who are driving the need for representation forward. On February 10, the U.S. Chamber of Commerce hosted an event called 'Developing the Black-Owned Business Ecosystem.' The virtual event was organized under the lobbying group's two initiatives -- the Equality of Opportunity Initiative, and the Coalition to Back Black Businesses. The event highlighted the developments needed to develop more black-owned businesses in the U.S. Dr. Anthony Wilbon, Dean of the School of Business at Howard University, joined Cheddar News' Closing Bell to discuss his experience as a speaker at the event.
