"Team Bumble" is about to become Fortnite's first all-female pro team.
Gen.G is teaming up with Bumble, the women-first social and dating app, to bring the team together. The initial roster of "Gen.G Empowered by Bumble" (the team's official name) will include current members of the esport organization's Fortnite roster, including Kristen "KittyPlays" Valnicek, Madison "maddiesuun" Mann, Tina "TINARAES" Perez, Carlee "Carlee" Gress, and Hannah "Hannah" Reyes.
Bumble has also announced an individual partnership with Valnicek, who was hired as Gen.G's head of new gaming initiatives in October. Valnicek boasts a community of over 600,000 subscribers on YouTube and organizes her own network of women gamers and streamers, #TeamKitty.
This announcement came just weeks after the conclusion of the first-ever Fortnite World Cup. While the World Cup featured women in its Creative Cup and Pro-Am competition, not a single woman qualified for the 200 available spots in Solos and Duos competition, sparking a conversation about the question of gender equality in esports.
Gen.G CEO Chris Park said that they intend for their new partnership with Bumble to "strengthen platforms for women" and create "more inclusive, supportive environments in which all passionate esports athletes can compete and connect."
In addition to their partnership with Gen.G, Bumble has further ventured into the gaming sphere by adding a "gaming" badge for subscribers on the app's premium service, Bumble BFF. Users will be able to add the badge to their profiles and use it to filter matches. Gen.G and Bumble will also be co-developing merchandise for both Team Bumble and other Gen.G teams.
Gen.G currently fields rosters in "Apex Legends", "PUBG", "League of Legends", "Clash Royale", "Call of Duty: Black Ops 4", and Blizzard's Overwatch League, where the team competes as the Seoul Dynasty.
Tech apprenticeship platform Multiverse became a unicorn with a $1.7 billion valuation, after raising $220 million in a Series D round. As companies across the country face challenges in hiring and retaining tech talent, Multiverse says it's trying to offer a solution with a new way to train and hire workers that can serve as an alternative to college and corporate training. Sophie Ruddock, VP and GM North America of Multiverse, joins Cheddar News' Closing Bell to discuss.
Cheddar's Kristen Scholer caught up with all-time NBA great Shaquille O'Neal in his hometown of Newark, NJ, working with Icy Hot to repair rundown basketball courts around the country. The Hall of Famer also spoke about the current NBA finals between the Boston Celtics and Golden State Warriors and had a lot of praise for the Warrior's guard Stephen Curry. "He's the greatest shooter of all time. I had a conversation with Stephen A. [Smith], where does he rank? He's a special player. He has his own category," Shaq said.
On this episode of On The Job presented by ADP: Gemma Burgess, CEO of Ferguson Partners, explains what people are looking for in an employer, and how to convey positive work culture to potential employees; Amy Leschke-Kahle, Vice President of Performance Acceleration at The Marcus Buckingham Company, an ADP company, breaks down how encouraging employee engagement and empowering employee voices can benefit every workplace and busts a myth about employee engagement while working from home; Jim Huether, CEO of Hyperice, discusses Hyperice's new employee mental health initiative, known as the Workplace Alliance, with 100-plus companies to combat the ongoing mental health crisis and how they're taking a hands-on, data-driven approach to the mental health crisis.
