Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
A 9-year-old girl who vanished during a family camping trip in upstate New York was “safe and in good health” Monday after a massive two-day search ended with her rescue and the arrest of a person suspected in her abduction, police said.
A 104-year-old Chicago woman is hoping to be certified as the oldest person to ever skydive after leaving her walker on the ground and making a tandem jump in northern Illinois.
