Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The shocking rise in teen vaping is a public health crisis that the FDA has been slow to address, according to a nationally recognized cardiologist. Dr. Kevin Campbell, who is also CEO of Pace Mate, a digital cardiac monitoring service, said the recent study from the CDC that linked vaping to a spike in teen tobacco use shows that more serious steps need to be take. The first step? Get rid of the flavored nicotine "pods," which Campbell said are acting as a gateway for teenage beginner vapers to get hooked on nicotine.
As technology and social media exacerbate the spread of misinformation, much of the burden is on individuals to keep themselves informed, said Shiv Singh, author of "Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era."
What does it mean to trust something -- or someone? A new book looks at trust and how it's eroding because of our current culture. Shiv Singh, co-author of "Savvy," talked to Cheddar about how the problem has developed and how it's impacting our daily lives.
The theme of Bill and Melinda Gates' annual letter for 2019 is "surprise." The letter, released Tuesday, acts as a roadmap for how the Gates Foundation plans to invest in technology that will help make the world a better place in the years to come. And, as Melinda Gates told Cheddar in an interview, it starts with poop.
Sen. Kamala Harris' acknowledgement that she's smoked marijuana in the past was a big step toward removing the stigma and misinformation around cannabis, the co-founder of a cannabis advocacy group told Cheddar. "It's a huge step actually," said Christine De La Rosa. "I'm glad that she was willing to talk about that."
A few weeks ago, a Buzzfeed article that coined the term "millennial burnout" went viral, with readers taking to social media to discuss the very particular sense of exhaustion felt by this generation, and how it's different from the universal stresses of daily life. As Joni Rayos-Samilin, a "transformational" coach, explained to Cheddar, the source of millennial burnout can be traced to ー what else ー the internet.
These are the headlines you Need 2 Know for Tuesday, Jan. 12, 2019.
There's a dearth of research to back up the abundance of miraculous health claims tied to CBD ー but that won't stop celebrities from endorsing it. CBD, or cannabidiol, is a component of cannabis or hemp with little to no psychotropic effects. It is purported to have an array of applications to treat everything from epilepsy to anxiety, pain, depression, and sleeplessness. When Congress and President Trump signed the latest version of the Farm Bill into effect, they also legalized hemp, and thereby CBD derived from hemp.
It's one of the most believed classic Disney films of all time, and this year, 'The Little Mermaid' is celebrating 30 years. Jodi Benson, who voiced Ariel in the 1989 version of the film, talked to Cheddar about the original recording session, being recognized on the phone, and what it was like to see the story come to life on Broadway.
President Trump and Chinese President Xi Jinping are reportedly considering a meeting at Trump's Mar-a-Lago Resort in March to resume trade talks. But whether or not any major developments will result is a toss-up, former State Department Senior Advisor Christian Whiton told Cheddar.
