Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Companies from every sector of the economy are celebrating Pride this month with rainbow logos, LGBTQ-themed marketing campaigns, and new product launches. Yet branding experts note that simply acknowledging Pride in June can undermine a corporate brand as well as undercut the fundamental message of Pride, which is rooted in human rights and celebrating a community that has long been discriminated against.
Smirnoff Vodka is hoping to welcome the thousands of visitors from around the world that are expected to travel to New York City this weekend for the World Pride parade with its latest Pride marketing campaign.
Musician, actor, and activist Janelle Monáe joined Cheddar to discuss the venture, which began last year, called "A Beautiful Future," involving a coordinated limited edition bottle, a social media campaign, and a video series led by female directors.
June is the first Pride month for the 116th Congress, which includes 10 openly gay politicians — the most in the nation’s history. From hometown parades to policy speeches, members of Congress are marking the celebratory month and using the occasion to push for equality legislation.
These are the headlines you Need 2 Know for Monday, June 24, 2019.
These are the headlines you Need 2 Know for Friday, June 21, 2019.
Three years since the Pulse nightclub shooting in Orlando, Rep. Sean Patrick Maloney (D-N.Y.) is working to strengthen the government's ability to track violence against the LGBTQ community in an effort to combat the enduring epidemic.
Cannes Lions International Festival of Creativity, the annual advertising event that held from June 17 to 21 - celebrates the top marketing work of the year, and many of the winners championed causes beyond selling items.
These are the headlines you Need 2 Know for Thursday, June 20, 2019.
These are the headlines you Need 2 Know for Wednesday, June 19, 2019.
