Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
These are the headlines you Need 2 Know.
The terms of the settlement between YouTube-parent Google and the FTC and the New York state attorney general were announced on Wednesday. Google and YouTube will pay $136 million to the federal government and another $34 million to New York.
Retired New England Patriots, Rob Gronkowski, recently announced a new career path in CBD. He's not the only athlete getting into the biz. After leading the U.S. women's soccer team to a World Cup title, Megan Rapinoe and her sister announced a line of CBD products aimed to treat pain and aid in recovery. While views on cannabis continue to evolve, the sports world hasn't caught up. Even CBD is still prohibited in the NFL, NBA, MLB and NHL. Former Olympian, Dr. Joanna Zeiger, and now founder of Canna Research Group, joined Cheddar to discuss athletes and cannabis.
These are the headlines you Need 2 Know on Tuesday, September 3, 2019.
These are the headlines you Need 2 Know on Tuesday, September 3, 2019.
Curaleaf's medical cannabis manufacturing and cultivation facility in Ravena, New York opened its doors to Cheddar following a $15 million expansion project that finished up in July.
These are the headlines you Need 2 Know for Friday, Aug. 30, 2019.
According to the survey from Hub Entertainment Research, Disney+ seems to be entering U.S. households at the perfect time, as more and more viewers consider cutting the cord.
After creating custom shoes for the stars, including Jay-Z and Beyonce, Rich Franklin, founder and owner of Dry Steppers, decided to solve a problem for the everyday person. Franklin shares how he got the idea for his business and talks about how he's grown his business.
These are the headlines you Need 2 Know for Wednesday, Aug. 28, 2019.
