Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
These are the headlines you Need 2 Know for Friday, October 18, 2019.
Adam Yu, founder of Kicksmini, talks hypebeast marketing and sneaker culture.
These are the headlines you Need 2 Know for Thursday, October 17, 2019.
STAPLES Center is the epicenter of the Los Angeles sports universe. President Lee Zeidman joined Cheddar's "Only in L.A." to discuss the arena's 20th anniversary.
Without mentioning President Donald Trump — by far the most high-profile and contentious leader on Twitter — the company added that tweets with a "clear public interest" would not be removed.
These are the headlines you Need to know for Wednesday, October 16, 2019.
Stephen Teeling discusses his distillery, the first opened in Dublin in more than 125 years, the state of Irish whiskey, and the launching of two new expressions, the Single Pot Still and Single Cask Whiskey.
Senator Elizabeth Warren, who has topped several recent polls, found herself on the defense during the fourth Democratic presidential debate Tuesday night, as she was forced to defend a number of her progressive policy positions.
Elie Seidman, CEO of Tinder, discusses the apocalyptic-themed adventure game, called Swipe Night, which allows users to dictate what happens next in the story. The user's decisions will then match them with other like-minded players.
Girls Who Code founder and CEO Reshma Saujani discussed the first all-digital "march" to spread awareness of gender inequality in the tech space.
