Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Andrew Rees, president and CEO of Crocs, told Cheddar on Tuesday about the company's very deliberate strategy to make the brand "incredibly relevant with a new consumer group."
These are the headlines you Need 2 Know for Monday, November 4, 2019.
Newsweek's and friend of the show, Steven Asarch joined us to discuss his early thoughts on the upcoming action role-playing video game, The Outer Worlds.
These are the headlines you Need 2 Know for Thursday, October 31, 2019.
HBO customers already pay $14.99 a month. With HBO Max, people will pay the same amount but get more bespoke programming and 10,000 hours of previously released movies and television shows.
These are the headlines you Need 2 Know for Wednesday, October 30, 2019.
Illinois’ new recreational legalization bill wants to ensure that marijuana business licenses go to underprivileged populations impacted by the War on Drugs. Can minority-owned businesses capture a share of the legal market when it launches in January?
The firm's new public policy agenda includes an enhanced hiring strategy and investment in the community.
Despite an array of challenges, advocates, enthusiasts, and cannabis industry stakeholders felt Canada's great cannabis experiment had mostly worked.
Jim Allen, chairman of Hard Rock International, said the company will work with the city and developers to "navigate through this rather challenging time."
