Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Allyson Parker, Executive Director of Employee Relations and HR at Ally Financial, joins ‘Your Cheddar’ to discuss some of the ways that Ally gives back, and how one of these initiatives helped a girl scout troop continue their financial education.
These are the headlines you Need 2 Know for Wednesday, November 20, 2019.
The Coca-Cola polar bears that pop up on everything from soda cans to television ads each holiday season will be getting a new platform.
Despite reports of a rough launch from some reviewers, Jack Buser, director of games and business development for Google, couldn't be more excited for the system's future.
Thousands of accounts were reportedly posted on Reddit and hacker forums. Disney+ users flocked to Twitter and Reddit to complain.
The CEO of ad cybersecurity firm CHEQ, Guy Tytunovich, told Cheddar that "fake news" is a "major, major problem" costing people control of their lives globally.
These are the headlines you Need 2 Know.
Ford on Sunday unveiled its all-electric Mustang Mach-E, a curvy four-door SUV that, with the iconic pony logo, is helping the automaker race into a new era that will be marked by an “all-in” $11.5 billion investment in 16 electric vehicles over the next three years.
These are the headlines you Need 2 Know for Friday, November 15, 2019.
Students of Saugus High School in Santa Clarita, California, are unpacking the terror that unfolded at their high school Thursday morning when a gunman killed two classmates and injured three others.
