Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Critics slammed Amazon.com for selling Christmas ornaments, bottle openers and other trinkets that featured scenes of the Auschwitz concentration camp ー all made by a third party seller called "Fcheng."
These are the headlines you Need 2 Know for Wednesday, December 4, 2019.
The celebratory feeling among shoppers on Sunday mirrored that of lawmakers and activists, but the state is facing shortages that can be traced back to licensing decisions made in the medical marijuana program.
Virginia Attorney General Mark Herring, who is hosting a cannabis summit on December 11, told Cheddar on Tuesday he is bringing together legislators and experts in an effort to push forward his calls for reform.
CEO Carolyn Miles told Cheddar that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media account.
These are the headlines you Need 2 Know for Tuesday, December 3, 2019
Cyber Monday has grown to become one of the most critical shopping events of the year for retailers. In 2019, Adobe Analytics is predicting consumers are on track to spend $9.4 billion ー 19 percent year-over-year growth.
Mathew Knowles just dropped 15 never-before-heard tracks from his daughter's days with Girls Tyme, the pre-Destiny's Child act that featured Beyoncé and Kelly Rowland.
These are the headlines you Need 2 Know for Monday, December 2, 2019.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
