Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
These are the headlines you Need 2 Know for Friday, December 20, 2019.
Since 2009, technology has considerably changed the way people travel, from smartphone assistance to transportation to accommodations.
These are the headlines you Need 2 Know for Thursday, December 19, 2019.
In a year of the electric vehicle, new technology led to layoffs, new flight options, scooters, and jumps forward in space travel.
Professional hockey has recently been facing difficult questions about diversity and the treatment of its players. Commissioner Gary Bettman talked to Cheddar about the work the NHL is doing to reverse its problems.
As 2019 puts a bow on the teens, highlights from the year showed fans that the industry is ready and willing to adapt to upheavals in technology and politics while still having some fun along the way.
Lizzie Post, author of "Higher Etiquette" talked to Cheddar about minding one's manners around marijuana during the holidays.
Joel Flory, CEO of the photo editing app VSCO, discussed the VSCO girl trend and the acquisition of camera and app company, Rylo, in a sitdown with Cheddar.
Cheddar looks back at the high-profile product failures of the year.
These are the headlines you Need 2 Know for Tuesday, December 17, 2019.
