Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Tommy Chong, one half of the pot-smoking comedy duo Cheech and Chong and starring in a new horror movie, called it 'fun' now that California has legalized marijuana.
Chinese authorities Thursday moved to lock down three cities with a combined population of more than 18 million people in an unprecedented effort to contain the deadly new virus that has sickened hundreds and spread to other parts of the world during the busy Lunar New Year travel period.
These are the headlines you Need 2 Know for Thursday, January 23, 2020.
The company wrote in its latest quarterly earnings report on Tuesday that it had lowered the threshold for a view to someone who watched a piece of content for at least two minutes.
The marketing firm Brand USA has been charged with drawing in more of those tourists to "the most aspirational destination in the world," CEO Chris Thompson told Cheddar Wednesday.
Here's where some of the top social media apps like Instagram and Pinterest stand at the beginning of 2020.
UN experts Wednesday called for an investigation into reports that the crown prince of Saudi Arabia hacked into Amazon founder Jeff Bezos' phone via WhatsApp.
Chinese health authorities urged people in the city of Wuhan to avoid crowds and public gatherings, after warning that a new viral illness that has infected more than 400 people and killed at least 17 could spread further.
These are the headlines you Need 2 Know for Wednesday, January 22, 2020.
CEO Scott Fischer says moves to diversify the company's offerings have been paying off in some unexpected ways.
