Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
These are the headlines you Need 2 Know for Monday, February 3, 2020.
With Roku set to possibly lose Fox channel by the end of Friday, Cheddar looks into alternate ways owners can still watch the Super Bowl on Sunday.
This Sunday, the hip hop legend will appear in a Super Bowl ad spot for Cheetos that plays on the snack food’s famous messiness.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
U.S. stocks fell broadly in midday trading on Wall Street amid ongoing uncertainty about the potential economic impact of the virus outbreak that originated in China.
American Airlines says it is suspending flights beginning Friday through March 27. Delta says its suspension will not take effect until Feb. 6 to ensure that customers looking to exit China can do so.
The NFL has teamed up with Goldman Global Arts to infuse the championship game with works from local artists, which can be seen both inside the arena and throughout the city.
The Committee met twice last week but held off making the designation that allows the organization to ramp up the international response to the coronavirus.
The attorneys for advice columnist E. Jean Carroll say they want to determine whether Trump's genetic material is on a dress she says she wore during the encounter. They served a legal notice Thursday to one of Trump's lawyers demanding the sample.
Despite beating the Street's expectations, Facebook shares went down more than 7 percent in after-hours trading. While the company is still growing, the numbers could signify a slowdown ahead with more digital advertising platforms entering the market as well as looming regulation.
