Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Many teens have already moved on to disposable vapes, which are exempt from the federal ban in a major loophole.
These are the headlines you Need 2 Know for Thursday, February 6, 2020.
The multi-platinum rapper Yo Gotti released his highly-anticipated 10th studio album *Untrapped* last week and says it has changed his entire philosophy.
Minneapolis City Council member Andrea Jenkins discussed her range of issues including city services, the LGBTQ community, communities of color, infrastructure, economic development, and the future of the U.S. presidency.
Democratic state Rep. Robert "Renny" Cushing told Cheddar that the Granite State, surrounded by adult-use legal states, needs to get with the times.
Adjusted for one-time items, earnings came to $1.53 per share. Analysts polled by FactSet expected earnings of $1.46. Revenue rose 36% to $20.9 billion. Wall Street expected revenue of $20.7 billion. Disney shares rose 1.2% in after-hours trading to $146.50.
Cypress Hill's DJ Muggs has signed on as the chief brand strategist for cannabis company Bhang.
These are the headlines you Need 2 Know for Tuesday, February 4, 2020.
Spots showcasing electric vehicles made up the bulk of the automotive ads that played during the three-hour and 45-minute Super Bowl championship between the Kansas City Chiefs and San Francisco 49ers.
YouTube VP Tara Walpert Levy told Cheddar that the Big Game is still a place to capture a national audience.
