Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
WHO Director-General Dr. Tedros Adhanom Ghebreyesus indicated the body's support has stemmed from the drastic actions China has taken, despite the obvious impact to its citizens and economy.
These are the headlines you Need 2 Know for Wednesday, February 12, 2020.
California-based Foria is making the case this Valentine's Day that sex, wellness, and cannabis belong together, according to Kiana Reeves, chief brand educator.
CEO Ronan Levy made comments regarding opportunities for psychedelics following a fundraise of $8.5 million by Field Trip.
World Health Organization's leader Dr. Tedros Adhanom Ghebreyesys revealed the name of the disease currently afflicting China and other parts of the world: COVID-19 (a mashup of "Coronavirus Disease 2019).
These are the headlines you Need 2 Know for Tuesday, February 11, 2020
Show host Jenny Taft told Cheddar that the biggest event in canine competitions is a culmination of a dog's "whole life" of work to compete for Best in Show.
Geoffrey Colon and Aya Kikimova, Head of Brand Studio and Brand Studio at Microsoft Advertising, join Cheddar to discuss their new report that explores trends of the past and present that will impact the next decade.
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Check out the report [here](https://about.ads.microsoft.com/en-us/blog/post/january-2020/2020-vision-trends-to-define-the-next-decade).
Despite more businesses being owned by women and women of color, National Women's Business Council member Shelonda Stokes notes it's only the beginning of the story.
Howie D expounds on the "boy band" being together for 26 years and his work with BabyFirst on producing an album based on his own childhood experiences.
