Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
A lecturer at Harvard Law School says an investigation by 39 states leaves Juul Labs with little choice but to change its marketing practices. James Tierney said Tuesday that "when you see these kinds of numbers, it means they’re in a world of hurt."
U.S. stocks fell in midday trading Tuesday, a day after the market's biggest drop in two years, as traders worry that the spreading coronavirus will threaten global economic growth.
A new band of comic-book heroes is taking on digital human rights and privacy in the 21st century,
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The wrongful death lawsuit filed by Vanessa Bryant in Los Angeles says the pilot was careless and negligent by flying in cloudy conditions Jan. 26 and should have aborted the flight.
Harvey Weinstein has been convicted at his New York City sexual assault trial. The landmark reckoning for the former movie producer comes after years of whispers exploded into a torrent of sexual misconduct allegations that ended his reign in Hollywood and gave rise to the #MeToo movement.
Brothers Khalil and Ahmed Abdullah of Decoy Games are stepping up to help other game developers of color get their footing in the industry.
Alan Hassenfeld, the former Hasbro head, who retired in 2006, isn't one to seek out the spotlight, but a new biography about his life has put him in a storytelling mood.
These are the headlines you Need 2 Know for Friday, February 21, 2020.
Co-founder and CEO Mike Cessario told Cheddar they were able to raise the money "fairly quickly" and are looking to enter traditional retail spaces.
