Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Heather Hardy, pro boxer, has a petition urging the World Boxing Organization and World Boxing Council to remove the word 'female' from boxing championship belts.
MindMed became the first publicly listed psychedelics company in the world after kicking off trading on the Canadian stock exchange NEO this week.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Bond yields fell to more record lows as investors continue to demand safety and unload stocks. The yield on the 10-year Treasury note sank as low as 0.66% as investors worried that economic damage from the spreading virus outbreak will be worse than previously thought.
Dr. William Schaffner of Vanderbilt University said taking steps like sanitizing the subway system "may play a small role in mitigating the transmission of this virus, but it signals to people that we ought to be functioning as we can and doing the things we can do."
Stocks are falling sharply again in midday trading on Wall Street, and bond yields are sinking to more record lows on worries about the economic damage coming from the spreading coronavirus outbreak.
Oakland-based e.l.f. Beauty has acquired cosmetics pioneer W3LL People in a $27 million deal that reflects a jump in consumer demand for cosmetics that don't use harmful chemicals.
Vape, equipment, and specialty packaging manufacturers that do business in China have been hit by demand-based price hikes on raw materials and delays due to factory closures, worker shortages, and transportation restrictions.
Stocks and bond yields fell sharply Thursday as fears about fallout from the virus outbreak sent more shudders through markets.
The Senate has passed an $8.3 billion measure to help tackle the coronavirus outbreak in hopes of reassuring a fearful public and accelerating the government's response.
