Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
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World Health Organization declares COVID-19 outbreak a pandemic.
Harvey Weinstein was sentenced to 23 years in prison for rape and sexual assault. It's a sight the Hollywood mogul's multitude of accusers thought they would never see.
These are the headlines you Need 2 Know for Wednesday, March 11, 2020.
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