Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Wondering what to watch this weekend? This week we have more picks for the spooky season, a classic fairy tale, plus a reality show about kids running errands.
It's that time of year again -- trick or treating for candy! Joanie Demer, CEO of The Krazy Coupon Lady, joined Cheddar News to provide tips on how to save for candy ahead of the spooky season.
Grace Harry, a former entertainment executive and author of "The Joy Strategist," joined Cheddar News to discuss her goal of helping people redefine the meaning of joy and happiness.
