Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Many households adopted a pet during the pandemic, according to a survey. However, there were also pets that were raised in isolation in the same period if they weren't adopted. Michael S. Gould, canine trainer and founder of Hounds Town, and Sam Reilly, a dog management specialist and trainer, both joined Cheddar News to explain how they have built up pets' confidence and social skills ahead of being potentially adopted.
Court records show that the Maryland judge who was shot to death outside his home presided over divorce case of the man now identified as person of interest in the killing.
October is Breast Awareness Cancer Month as the disease affects millions of American families. Elissa Kalver, founder of Wegotthis.org, joined Cheddar News to explain how breast cancer inspired her to create her own nonprofit and provided some details of her personal battle while maintaining a family.
