Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
To restaurants and bars struggling to stay open for food delivery and pick-up, the ability to add high-margin cocktails and mixed drinks to the check has provided a crucial revenue stream.
Nokomis Fairbanks started tattooing professionally three years ago and recently set up shop at Oracle Tattoo Guild in Lexington, Kentucky. Today, she has no idea when she will be able to pick up her needle again.
Dave Shull, TiVo CEO, told Cheddar on Thursday that the company has seen an increase in viewership amid the pandemic, which is why they were undaunted in releasing Stream 4K.
Lauren Lapkus is taking the spotlight with a lead role in Netflix’s newest original comedy The Wrong Missy starring alongside actor David Spade.
Cheddar's Michelle Castillo follows up on her antibody test, and breaks down why, despite some unavoidable risks, she may have remained coronavirus-free.
McDonald's is extending its free Thank You Meals program for frontline workers on National Nurses Day, all thanks to the initiative of franchisees, said David Tovar, VP of communications.
Christina Tosi, an award-winning pastry chef and founder of the popular bakery chain Milk Bar, started hosting a daily bake club on Instagram Live.
The U.S. Education Department has finalized campus sexual assault rules that bolster the rights of students who are accused of assault and harassment, reduce legal liabilities for schools and colleges, and narrow the scope of cases they will be required to investigate.
An Associated Press analysis finds that taking the New York metropolitan area’s progress against the coronavirus out of the equation shows the rest of the U.S. moving in the wrong direction, with the infection rate rising even as states move to lift their lockdowns.
Randi Weingarten, president of the American Federation of Teachers, told Cheddar on Tuesday that they were not prepared to switch so quickly and have been working well with what they have, but online learning simply isn't the same as teaching in person.
