Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Coronavirus cases are rising in nearly half the U.S. states. And while many are chalked up to increased testing or to small, local outbreaks, others are more alarming.
MTA Chairman Pat Foye wants to reassure New York City riders that mass transit is safe amid Phase 1 reopening from the pandemic..
Traditionally around this time of the year, advertisers and agencies attend hours of pitches from media companies featuring their most promising TV shows and marquee events for the upcoming year. Like so many things in 2020, this year is different.
As massive waves of protesters in communities across the U.S. call for fundamental changes in American policing, former Philadelphia Mayor Michael Nutter told Cheddar the nation must find a balance between good policing and civilian safety.
Hundreds of mourners packed a Houston church Tuesday for the funeral of George Floyd, the black man whose death has inspired a worldwide reckoning over racial injustice.
A top World Health Organization expert has tried to clear up “misunderstandings” about comments she made that were widely understood to suggest that people without COVID-19 symptoms rarely transmit the coronavirus.
After three gloomy months and 21,000 deaths that made it the nation's most lethal hot spot, New York City slowly began reopening Monday in the biggest test yet of Americans' ability to keep the coronavirus in check.
Dr. Patrice Harris, speaking to Cheddar the day after her tenure at the American Medical Association ended, leaves the nation’s largest association of physicians at a time of remarkable upheaval for the medical community.
Cheddar followed the ongoing demonstrations in New York City on Thursday as protesters vowed to continue pushing back against police brutality and systemic racism.
Cheikh Mboup, president of Edible Arrangements, said it might be time to engage in sensitive topics in the workplace.
