Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The director of "Selma,""13th," and "When They See Us," Ava DuVernay, is working to empower other artists to create works to keep law enforcement accountable as police brutality protests have gathered steam throughout the world.
Derrick Johnson, president and CEO of the NAACP, called for actions like an advertising boycott of Facebook for its hands-off approach to allowing racist and racially-charged posts to proliferate.
In the midst of a national protest movement calling for an end to systemic racism in the criminal justice system, the idea of celebrating the end of slavery as a national holiday is gaining momentum among political leaders, activists, and corporate head-honchos alike.
NBA Executive, Michele Roberts joins Cheddar to talk discuss being the first woman and person of color to join Cresco Labs' board of directors. Roberts has also been instrumental in the return of the NBA season amid the coronavirus pandemic.
Circus ringmaster Kevin Venardos found himself navigating a world unable to support his live shows amid the shutdowns due to the coronavirus pandemic.
Louisville's mayor said Friday that one of three police officers involved in the fatal shooting of Breonna Taylor will be fired.
Cheddar's Need2Know Podcast for Fri., June 19, 2020.
Cheddar's Need2Know Podcast for Thurs., June 18, 2020.
The Atlanta officer who fatally shot Rayshard Brooks in the back after the fleeing man pointed a stun gun in his direction is going to be charged. Fulton County District Attorney Paul Howard made the announcement about Garrett Rolfe during a news conference Wednesday.
With ridership down some 85 percent — and a return to normal still a way off — data suggests New Yorkers are swapping their MetroCards for car keys and taking to the streets.
