Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber. YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content. Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.

Share:
More In Culture
Need2Know: College Football in Limbo, Brooks Bros. Bankrupt & Terminal Man
Jill and Carlo discuss the latest in the debate over how to reopen schools in the fall, as the Ivy League throws in the towel on fall sports and puts the entire college football season in limbo. Plus, the Supreme Court delivers a win to conservatives, an oppressive heat wave settles in, an iconic retailer goes bankrupt, and the iPhone 12 is coming.
International Students in Limbo After ICE Changes Visa Rules
Immigration and Customs Enforcement, the agency that oversees student visas, just released new guidelines for international students, which say that if an international student is enrolled in a program that decides to go fully virtual, they must leave the county.
Load More